AmazTea
Client
AmazTea
Industry
Consumer Packaged Goods
Role
Logo Design
Rebrand
Packaging
Deliverables
Logo
Packaging
AmazTea was a long-standing brand that needed to be brought into modern times. They were also looking to position themselves as a luxury tea brand and compete in the natural, upscale packaged goods market.
Approach
I worked backward from their goal and built a brand mood from classic patterns and materials associated with luxury. Each tea is its own mini-brand matched to its flavor profile, while the collection still reads as one family. Tin cylinders reinforce the premium feel.
Results
Each of the AmazTea varieties was treated as its own mini-brand, which aligned with the respective flavor profile. As a set, they have a cohesive presentation that reinforces brand recognition, and by packaging the teas in tin cylinders, they can further convey the quality of their product.