BEP
Client
Bavarian Euro Performance
Industry
Automotive & Motorsport
Role
Logo Design
Rebrand
Art Direction
Deliverables
Logo Design
Brand Identity
Art direction
Bavarian Euro Performance (BEP) is a legacy auto shop specializing in European sports cars, especially BMWs. They wanted a modern look that still respected their tradition.
Approach
I blended vintage and modern elements. BMW's three-stripe motif ties the brand together, and a bold Miami Vice-inspired palette captures how the shop works on both new and classic cars.
Results
BMW’s iconic three-stripe icon served as the brand’s constant across all touchpoints, bringing cohesion to the brand’s various assets. The vibrancy of Miami Vice inspired the color palette for a very in your face approach to working with new and vintage motorcars.
