Well of Water
Client
Well of Water
Worship Center
Industry
Religious
Role
Logo Design
Art Direction
Lifestyle
Deliverables
Logo
Collateral
Lifestyle Goods
Well of Water, a new church, wanted a complete identity built on Biblical themes of water. They gave me full creative freedom and wanted something that felt modern and welcoming, not stiff.
Approach
More established churches are shifting toward a youth-focused, accessible look, so I took cues from that. The identity mixes traditional religious elements with a fashion-forward aesthetic: modern, elegant, and artistic.
Results
The final brand identity incorporates traditional religious verse and iconography that embraces youth and a fashion-forward aesthetic. It’s a modern take on spirituality that does a great job of balancing two seemingly incompatible concepts.
